Flora cabin
Vacation rental Website Design
Flora Cabin is a cozy and enchanting getaway nestled in nature—designed for travelers seeking peace, inspiration, and connection with the outdoors that the historical Newmarket, VA area has to offer. Owned by a passionate host who loves to blend hospitality with creativity, Flora Cabin offers more than just a stay; it’s an experience. Every corner tells a story—through nature-inspired decor, warm lighting, and the host’s love for pets, poetry, and cozy home style living.
However, before working with The Kreativs, Flora Cabin’s presence was limited to an Airbnb listing, making it difficult to build a stronger brand identity and connect more deeply with guests beyond the booking platform.
The Breakthrough
When the host approached us, they faced several challenges:
- Limited visibility outside of Airbnb.
- No visual brand identity or storytelling assets.
- No platform to share poems, updates, or creative content.
- Lack of professional photography to capture the cabin’s atmosphere.
They needed more than just a website—they needed a cohesive brand experience that could reflect the warmth of the cabin, increase online reach, and attract guests who connect with nature and creativity.
The Results
- Increase in Airbnb listing traffic by over 150%.
- Launch of a custom website with integrated blog and booking links.
- Improved guest engagement through branded materials and storytelling.
- Professional photo assets used across digital and print platforms.
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Website Design
We designed a custom website that captures the calming essence of Flora Cabin through soft earth tones, organic textures, and fluid navigation. The site integrates the Airbnb booking link while encouraging direct guest engagement through blog posts and contact forms.
A dedicated blog section allows the host to:
- Share poems inspired by nature and cabin life.
- Post updates about local events and special stays.
- Publish cooking recipes and reflections for followers.
The result is a digital space that not only drives traffic but also builds emotional connection—turning first-time visitors into loyal fans and returning guests.
Graphic Design
Our team crafted a visual storytelling system for Flora Cabin, bringing its brand to life beyond the screen.
Deliverables included:
- Guest Guidebook: A beautifully designed printed guide featuring check-in instructions, local recommendations, and personal notes from the host.
- Postcards: Illustrated souvenirs for guests to send or collect, showcasing the cabin’s charm and poetic quotes.
- Informational Signs: Nature-themed “Fun Facts” signage highlighting local flora, fauna, and sustainability tips.
Each design piece was created to feel authentic, warm, and personal, extending the cabin’s identity from the website into the physical guest experience.
Photography
To complete the project, The Kreativs organized a professional photoshoot that captured Flora Cabin’s inviting atmosphere—from the golden morning light through the windows to the hand-poured coffee on the wooden table.
We focused on:
- Interior shots that highlight textures, light, and coziness.
- Detail photography of decor, books, and food.
- Lifestyle moments that evoke calm and connection.
These images became the foundation for both the website visuals and marketing materials, ensuring a cohesive aesthetic across every touchpoint.
"Working closely with the Kreativs was a great experience— Oscar walked me through the process of beyond building a website and the importance of brand awareness & logo recognition. The Kreativs offerings also included photography sessions, which I would recommend to anyone who is starting any short-term rental. Thank you for bringing my vision to life!."
- kathya m. airbnb host @ flora cabin
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Are you ready to take your vacation rental website to the next level?
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The Kreativs serves companies across the U.S. and around the globe with digital marketing services.
